China-based big data company Baifendian Corporation, which counts publishing and data company IDG among its backers, has received $25m in series C funding from undisclosed investors.
Founded in 2009, Baifendian provides an optimising service for e-commerce enterprise, analysing customers’ online shopping preferences to help improve companies’ online traffic. The funding will be used for technology, infrastructure and human resources development.
Baifendian raised $10m in a July 2013 series B round from IDG Capital Partners, the China-based corporate venturing arm of IDG, and Zhejiang Shinkansen Media Investment.
The company previously received $7.2m in series A round funding in 2011 from IDG and venture capital firm Mingxin China Growth Fund.