YouTube, the video streaming platform owned by conglomerate Alphabet, acquired US-based musician marketing service BandPage on Friday, providing an exit to media company International Data Group (IDG).
The deal is worth approximately $8m according to TechCrunch, which also reported that only preferred stock will be converted into cash while common stock will be cancelled.
Founded in 2009, BandPage originally launched as RootMusic and enabled musicians to offer a special tab on their Facebook fan pages where they could sell concert tickets, merchandise and other products.
Facebook shut that ability down in 2012, resulting in BrandPage pivoting to an offering that is integrated with other services such as media streaming platforms Spotify, SoundCloud and YouTube.
BandPage raised $9.25m in a 2014 series C round co-led by GGV Capital and Mohr Davidow Ventures. GGV Capital also led a $16m series B round in August 2011 with participation from Mohr Davidow Ventures and Northgate Capital.
BandPage obtained $2.3m in a January 2011 round led by Mohr Davidow. IDG Ventures USA, the local investment affiliate of IDG, also took part in that round, according to deals database CrunchBase. Although the unit was not named in the accompanying press release, it lists BandPage as an investee on its website.
BandPage secured an undisclosed amount in seed funding in 2010 from assorted angel investors.