Baozun, a China-based e-commerce services provider backed by e-commerce company Alibaba, filed for an initial public offering of up to $200m in the US on Friday.
Founded in 2007, Baozun provides a service encompassing IT services, store operations, digital marketing, customer services, warehousing and fulfilment. It had a 20% market share in China by transaction value in 2014, according to a recently published research report.
The IPO proceeds will be used for sales and marketing, to increase the company’s expansion of our warehousing and fulfilment infrastructure, and to fund research and development and its technological capabilities.
Alibaba is Baozun’s largest shareholder, holding a 23.5% stake, after investing an undisclosed amount in the company in 2010.
Baozun’s other notable shareholders include Crescent Castle Holdings (23.1%), Tsubasa Corp (17.8%), Goldman Sachs (9.8%), Jesvinco Holdings (8.3%) and Infinity I-China Investments (6.6%).
Morgan Stanley, Credit Suisse Securities and Merrill Lynch, Pierce, Fenner & Smith are serving as underwriters for the offering. Baozun will float on Nasdaq.