Vayner/RSE, the investment firm backed by digital marketing agency VaynerMedia, exited US-based social commerce software developer Curalate in an acquisition of undisclosed size by product review provider Bazaarvoice yesterday.
Founded in 2011, Curalate provides technology that can convert online images or videos into e-commerce portals, enabling a greater range of products to be marketed through social media channels. It will be incorporated into Bazaarvoice’s online commerce content platform.
Curalate had raised $40m as of its most recent funding round, a $27.5m series C in 2016 led by New Enterprise Associates (NEA) and backed by First Round Capital and MentorTech Ventures.
Vayner/RSE joined NEA, First Round and MentorTech Ventures in an $8.6m series B round for the company two years earlier. The same three investors had previously supplied $750,000 in seed funding in 2012 and $3m through a 2013 series A round.
