Takt, the US-based developer of a real-time customer service personalisation platform, raised $30m on Monday in a series A round led by management consulting firm Boston Consulting Group (BCG).
BCG made the investment through its BCG Digital Ventures subsidiary and was joined in the round by coffee chain Starbucks.
Takt is building software that applies machine intelligence and applied learning to customer engagement, allowing companies to interact with customers in a manner tailored to their personal preferences.
In addition to investing in the company, Starbucks will also be an anchor customer for Takt’s personalisation platform.
Kevin Johnson, chief operating officer of Starbucks, said: “We believe that our unique personalisation strategy will become among the most powerful drivers of our business and are pleased to be working with Takt to make this come to life.
“By leveraging the power of personalisation, our Starbucks Rewards loyalty program will become an even more powerful driver of our business in the future as we introduce new, individualised offers and customer experiences.”
Sean Collins, co-founder and chief investment officer of BCG Digital Ventures, added: “By joining forces with Starbucks as an investor and customer, we have created an advantaged business with deep financial backing, industry experience and technology talent.”