Beautycon, a US-based beauty media, event and e-commerce company, has received $9m in financing from investors including media company A+E Networks, TechCrunch reported on Monday.
Investment advisory firm Main Street Advisors also participated in the round, which TechCrunch stated was backed by a mix of family offices and new strategic investors.
Beautycon operates a business that combines a curated subscription service for cosmetics products, a social media offering and branded events. It is hiring a head of content to expand its online media output and plans to begin offering data analytics to its partner brands.
Nancy Dubuc, president and CEO of A+E Networks, said: “Beautycon has done an incredible job growing and evolving their business into a major player, not only in the experiential marketplace, but also the digital content and e-commerce businesses.
“As a co-founder of Beautycon and a strong supporter of women, [CEO Moj Mahdara] has created a global movement for beauty and fashion enthusiasts. We are thrilled to partner with Beautycon, and look forward to exploring a number of synergies particularly with our Lifetime brand.”
The new capital follows a $2m seed round in 2014 featuring media group Hearst, talent agency Creative Artists Agency and BBG Ventures, which operates as online media company AOL’s corporate venturing arm, as well as Rachel Zoe Ventures and Queensbridge Venture Partners.