AAA Bertelsmann rides greater share of Blue Lion

Bertelsmann rides greater share of Blue Lion

Bertelsmann Digital Media Investments (BDMI), a corporate venturing unit of Germany-based publishing group Bertelsmann, has agreed to increase its control of local messaging service Blue Lion Mobile.

In a regulatory announcement to the European Commission, Bertelsmann said it and France’s La Poste Group would acquire joint control of Blue Lion.

In June 2007 BDMI invested more than €1m in Blue Lion’s series A round, which has been its only disclosed investment since its launch in 2006.

Urs Cete, principal and chief financial officer at BDMI, said: "I assume we will be announcing a round soon, but are not yet making any public announcements. La Poste is involved because of the financial vehicle used by the French VC, [which] is leading the syndicate to invest."

 

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