Blast, the US-based creator of a platform that helps users save money as they play games, has increased a seed round featuring law firm Wilson Sonsini Goodrich & Rosati from $5m to $12m.
Financial technology provider CreditEase joined venture capital firm RX3 and angel investor Tony Robbins to provide the extra $7m.
The new funding followed a March 2018 close backed by by Wilson Sonsini Goodrich & Rosati, Core Innovation Capital, Great Oaks Venture Capital, Snowmass Private Equity and the Forbes and Roth families.
Blast has developed an app that enables mobile gamers to save money in transactions that are triggered by hitting certain in-game targets. Zynga, Pocket Gems and Disruptor Beam are among the game producers that have agreed to add the technology to their titles.
Walter Cruttenden, Blast’s chairman, said: “Blast takes something hard or boring – like saving money – and makes it fun and easy through gaming.
“The app is simple to use for both avid and casual gamers and adds a new dynamic that can make games more interesting. Gamers tell us they feel better with the time they spend gaming when they know they are micro-saving or micro-earning in the background.”