Blippar, a UK-based augmented reality technology developer backed by semiconductor manufacturer Qualcomm, has raised $54m in a series D round led by Malaysia’s sovereign wealth fund Khazanah Nasional.
The round also featured unnamed existing shareholders.
Founded in 2011, Blippar operates an augmented reality and image recognition platform aimed at publishers, brands and advertisers. Users can get additional, interactive content when they use the app to scan a physical object, such as a magazine advert.
The funding will drive recruitment efforts and increased presence across global markets. Blippar also hopes to expand its market share in the education sector where it offers interactive visual learning materials.
The company previously secured $45m in series C funding from unnamed investors in March 2015.
Qualcomm Ventures, the corporate venturing unit of Qualcomm, invested an undisclosed amount of seed capital in 2012. Blippar said at the time it expected to raise a series A round later that same year but has not disclosed further details about that round.
Blipppar’s other shareholders include alternative investment manager Landsdowne Partners.