Consumer-focused private equity firm Piper has led a £15m ($19.5m) round for UK-based floral delivery service Bloom and Wild that included Burda Principal Investments, a subsidiary of media group Hubert Burda.
Piper provided £11m of the funding, with the rest supplied by Burda Principal Investments, venture capital firm MMC Ventures and undisclosed private investors. Jax Unsworth, an associate marketing partner at Piper, will join Bloom & Wild’s board of directors.
Bloom & Wild operates a service spanning the UK, France and Germany allowing users to place orders online for freshly cut flowers that are then delivered in a slim box equipped with petal protectors which is capable of fitting through most letterboxes.
The funding will be used to boost Bloom & Wild’s business in its home country while enabling it to expand to additional markets.
The company has now raised a total of approximately $28m since it was founded in 2013, including $4.7m in a February 2017 round led by Burda Principal Investments and backed by MMC Ventures and unnamed angel investors.
MMC Ventures had previously led a $3.9m series A round for Bloom & Wild in 2015 that included Samos Investments, Catamaran Ventures and individual investor Scott Sage.
Photo courtesy of Bloom & Wild Limited.
