BloomReach, the US-based developer of a personalised content and product search platform, raised $56m on Friday in a series D round featuring Salesforce Ventures, cloud computing firm Salesforce.com’s corporate venturing unit.
Salesforce Ventures was joined in the round by Bain Capital Ventures, the venture capital subsidiary of private equity firm Bain Capital, and VC firms Battery Ventures, Lightspeed Ventures and New Enterprise Associates (NEA).
BloomReach has built a cloud-based platform that uses big data and machine learning to help companies make their content more discoverable and relevant to search engines. It predicts and adapts in real time according to consumer behaviour, queries, site content, competitive content and inventory.
The series D round boosted BloomReach’s overall funding to $97m since it was founded in 2009. Its earlier funding came from NEA, Lightspeed and Bain Capital Ventures.
The capital will be used to increase BloomReach’s 250-strong workforce as it looks to enhance its big data technology base and grow its business internationally.
Raj De Datta, BloomReach’s co-founder and CEO, said: “There is a $10bn opportunity in marketing tech, and BloomReach has the core data-expertise to understand, learn and apply big data to make every experience personal for all digital businesses.
“When the leading investors in our space show their confidence with this level of investment, it tells the entire landscape that BloomReach has the staying power to take the market. And, our growing, unmatched portfolio of customers proves it.”