US-based marketing software producer BlueShift has secured $15m in a series B round led by SoftBank Ventures Asia, a subsidiary of telecommunications and internet group SoftBank.
Venture capital firms Storm Ventures and Nexus Venture Partners also contributed to the round, which doubled the company’s overall financing to $30m, it said.
Founded in 2014, BlueShift operates an artificial intelligence-powered platform that allows marketing teams to analyse customer data sourced across several channels including email, social media, mobile apps, paid search advertising and websites.
The company will use the series B capital to accelerate the growth of its customer data activation platform, and to build an ecosystem of mobile apps under its newly released app framework.
Storm Ventures led BlueShift’s $8m series A round in 2016, investing alongside Nexus Venture Partners. Another VC firm, New Enterprise Associates, led a $2.6m seed round for the company in 2014 that also featured Nexus.