UK-headquartered L Marks, which operates innovation partnerships linking corporates to startups, has formed its first US venture, in collaboration with BMW Financial Services, a subsidiary of automotive manufacturer BMW.
BMW Financial Services US Collaboration Lab will be based in Columbus, Ohio, and will be a 10-week scheme where startups developing disruptive technologies or business models relevant to BMW can test their product at scale and access the expertise of BMW staff.
The companies are already working together on innovation labs in the UK and Japan. L Marks CEO Daniel Saunders said: “I am delighted to be entering such a significant market in North America with BMW Group.
“This is our third global partnership launch with BMW Financial Services and the launch of BMW Collaboration Lab in the US is a shining example of how we can help major corporate brands develop a world-class innovation program.”
– Image courtesy of L Marks Ltd.