Booksy, the US-based online beauty services marketplace backed by media company Müller Medien, raised $28.5m in series B funding on Thursday from investors co-led by investment firm Piton Capital.
The round was co-led by investment fund manager Enern, investment firm Industry Ventures, venture capital firm XG Ventures and other undisclosed investors, and was filled out by private investors including Zach Coelius and Booksy board member Kai Hansen.
Founded in 2014, Booksy offers a smartphone app enabling customers to contact beauty service providers such as hair stylists and nail technicians, who use the platform to manage their bookings, payments and marketing output.
The funding will help Booksy scale its business, growing its headcount in engineering, sales and marketing, and preparing for entry into additional US markets. Ultimately, Booksy hopes to dominate the online bookings market for all appointment-based businesses.
Booksy has now raised $48.7m of funding in total, it said, including an $800,000 round in 2015 that featured Müller Medien, Piton Capital and venture capital firm Inovo Venture Partners, according to CarlSquare.
OpenOcean then led a series A round closed at $4.2m in 2017 with contributions from Investible and Nomad Fund, Kai Hansen, Rafal Plutecki and Apostolos Apostolakis, before a $13.2m series B led by Piton Capital in July 2018 that included OpenOcean, Zach Coelius and Sebastian Kulczyk, according to media reports.
Enern, Industry Ventures, XG Ventures, and Zach Coelius were confirmed as existing shareholders for the latest round.