Voyage Ventures, the corporate venturing unit and incubator service of Japan online commerce service company Venture Group, has invested an undisclosed sum of capital in Grow!, an operator of a subscription based e-commerce site called Box2You, which sells products endorsed by celebrities and well-known brands.
Other investors in this round include insprout, a Japan venture capital and incubator services firm.The funds were raised to hire new management talent, boost Box2You’s marketing efforts and partner with other e-commerce sites to accelerate product placement from celebrities.
Voyage Ventures specialises in internet-based start-ups active in Japan, Vietnam, and Indonesia, helping student entrepreneurs by providing funding, office space and mentoring services. The main shareholders in the Voyage Group include CyberAgent, Dentsu.com, and Voyage chief executive officer, Shinsuke Usami.