Ireland-based mobile marketing services provider Brandtone raised €18.5m ($20.7m) in debt and equity financing today from backers including agribusiness Syngenta and consumer goods company Unilever.
Specialty finance provider Ares Capital supplied €12m of the funding, and the round also featured consumer sector-focused investment firm Verlinvest and private equity firm Vision Private Equity.
Founded in 2010, Brandtone works with brands to build mobile marketing campaigns, and has a particular expertise in developing markets. It operates in 12 markets across Asia, and the series D funding will support Brandtone’s expansion in Southeast Asia, Africa and Latin America.
The company also plans to expand its service to companies in the agri-food and healthcare sectors.
Brandtone raised €14m in a January 2014 series C round led by Syngenta Ventures, Syngenta’s corporate venturing unit, and that also featured Unilever Ventures, which acts as the investment arm of Unilever, and Verlinvest.
Unilever Ventures, Verlinvest, Vision Private Equity and Enterprise Ireland previously committed €10m to Brandtone in 2011.