BrandTotal, a US and Israel-based brand marketing analytics company, has raised $12m in its series B round from a consortium including KDC Media Fund, a corporate venturing joint venture between Keshet, an Israel-based broadcaster, and Dick Clark Productions, the US’s biggest production company for non-scripted TV shows.
The Series B round was led by venture capital firm Incapital Ventures with participation from peers Maor Investments, Glilot Capital Partners, Flint Capital and FJ Labs.
A portion of the new capital will be applied towards the development and launch of BrandTotal’s new product offering for marketing teams, in addition to expanding into new markets and scaling both sales and marketing teams to drive revenue growth.
BrandTotal has raised $20m in total. In September 2018, BrandTotal completed a $6m funding round featuring media company Keshet Dick Clark Productions and NHN Investment, the owner of internet company Naver.
The round was led by venture capital firm Flint Capital and included One Way Ventures, FJ Labs and Glilot Capital Partners.
The company had previously raised $2m in a July 2017 seed round led by Glilot and backed by KDC Media Fund, a vehicle formed by Keshet Dick Clark Productions.
BrandTotal was founded in 2016 in Tel Aviv and is a graduate of the Microsoft Scaleup Program and Oracle Startup Accelerator.
