Wedding advertising platform BrideClick has acquired the assets of Mode Media, the bankrupt US-based lifestyle media company backed by media group Hubert Burda.
Mode operated a media platform and marketing network, and had raised more than $220m in funding from investors including Hubert Burda and Mizuho Capital, the venture capital arm of financial services firm Mizuho Bank, as well as a string of VC firms.
The company shut down in September 2016, just three years after being valued at $1bn, when it was unable to raise more funding. BrideClick will merge the assets, which include more than 100,000 articles, into a new entity dubbed Glam.