BrightEdge, a US-based digital content marketing company backed by Intel Capital, the corporate venturing arm of microprocessor maker Intel, has raised $42.8m in series D funding, led by venture capital firm Insight Venture Partners. Insight Venture Partners joins existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures.
Total funds raised by BrightEdge now come to over $61.6m: it raised $12.6m in its series C funding in March 2012, and $6.5min its series B round in 2010. It is unclear what its series A round raised.
Brad Twohig, principal, Insight Venture Partners, said: “BrightEdge has the opportunity to become marketing’s must-have platform and we are excited to invest in the company and their success. This is a transformative opportunity within a $12 billion interactive marketing arena that doesn’t yet have a standard.”