US-based marketing intelligence technology developer BrightFunnel raised $6m on Wednesday in a series A round featuring investors including media and data company Bloomberg, and enterprise software provider Salesforce.com.
The corporates, which participated in the round through their Bloomberg Beta and Salesforce Ventures subsidiaries, were joined in the round by venture capital funds Karlin Ventures and Resolute Ventures.
Founded in 2012, BrightFunnel specialises in predictive intelligence for business-to-business marketers. It has built a revenue attribution and forecasting platform that helps enterprise marketers measure the likely revenue impact of each individual decision.
BrightFunnel has now raised approximately $9.5m in total, with the company’s $2.5m seed funding coming from Bloomberg Beta, Resolute, Crosslink Capital and Tekton Ventures in October 2014. It will spend the series A funds on sales, marketing and product development.
Nadim Hossain, Co-Founder and CEO of BrightFunnel said: “The length and complexity of the enterprise buying cycle has increased dramatically over the last decade, with more marketing touches required to turn a lead into revenue.
“BrightFunnel gives companies the confidence to invest in those programs that improve demand generation performance across the funnel, accelerating their pipelines, and increasing revenue.”