Wireless distribution company Brightstar has acquired e-commerce firm LetsTalk.com in a deal where no financial terms were disclosed.
The deal will see LetsTalk re-branded as Consensus, and Brightstar’s former chief technology officer David Stritzinger will be appointed as president of the California-based company. The deal will allow Brightstar to provide LetsTalk’s customisable .com and activation solutions.
Brightstar’s backers include Mitsui & Co, one of Japan’s largest sogo shosha (general trading companies), which trades in a wide range of goods and services including steel, aerospace, energy, financial markets and more.
The firm is also backed by private equity firm Lindsay Goldberg, which invested $283m in Brightstar as the sole investor in a venture round closed in July 2007. The investment is Brightstar’s only venture funding.
“Wireless retailers are seeking ways to deliver a consistent, customer-centric experience, and until now, there has not been a solution that ties all of their channels together,” said Marcelo Claure, CEO of Brightstar. “Integrating LetsTalk’s offerings into Brightstar’s existing retail service offering allows us to deliver a fully integrated solution to our customers, which in turn will provide a seamless and superior omni-channel experience for consumers.”