US-based trend nomination app developer Blend completed a $6.3m series A round yesterday featuring CAA Ventures, the corporate venturing unit owned by talent agency Creative Artists Agency.
Venture capital firm New Enterprise Associates (NEA) led the round, which included Metamorphic Ventures, Red Sea Ventures, Great Oaks Capital, Foundation Capital, Galvanize Ventures, BaseVC and the Al Nowais family from Dubai-based investment firm Waha Capital.
Blend is the creator of a platform enabling users to nominate people or groups to follow online trends, with the users originating the most popular trends being rewarded by the trend’s corporate sponsors.
The company previously raised $2.7m in a March 2014 seed round also led by NEA and backed by Trinity Ventures, Foundation Capital, Lerer Ventures, Maveron, BoxGroup, XG Ventures, and SparkLabs Global Ventures. CAA Ventures is also a past investor, the company stated.