Japan-based mobile video services provider Candee secured ¥2.5bn ($21.7m) in funding on Tuesday from investors including pachinko game supplier Daiichi Shokai and fellow corporates NTT Docomo, Opt, Yahoo Japan and Gree.
Eight Roads Ventures Japan, part of financial group Fidelity, led the round, which also included Mizuho Capital, a venture capital division of financial services firm Mizuho Bank.
Digital marketing firm Opt, internet company Yahoo Japan, mobile network operator NTT Docomo and digital media company Gree invested through their Opt Ventures, YJ Capital, NTT Docomo Ventures and Gree Ventures units respectively.
Candee provides a range of services associated with mobile video and livestreaming, including media and advertising, video production and talent management. It launched a livestreaming e-commerce store aimed at teenage girls called Live Shop in June this year.
The funding will be used to increase content and enhance sales and marketing efforts for LiveShop, and to expand Candee’s team. The company had previously raised $8.5m from Gree Ventures in December 2016.