CapitalG, the growth equity arm of internet technology conglomerate Alphabet, has led a $75m series C round for US-based personalised e-commerce platform developer Curated.
Forerunner Ventures and Greylock also participated in the round, which brought the company’s overall funding to approximately $142m since it was founded in 2017.
Curated runs a digital platform that helps match consumers with industry professionals in a bid to facilitate the purchasing of speciality goods online, focusing on specialised sporting equipment such as ski gear, bicycles and golf clubs.
Greylock had led a $39m series B round for the company in April this year, following a Forerunner Ventures-led $22m series A two years earlier. The latter round included various individuals who had already provided it with $5.5m in seed funding.
CapitalG general partner Laela Sturdy is joining Curated’s board as part of the deal. The unit said in a blog post: “We believe Curated will become one of the generation-defining e-commerce companies of our time, and look forward to partnering with them on their journey.”
