AAA Sectors – Page 2095

Reed Elsevier Ventures: market maps showed way to generate dealflow

Reed Elsevier Ventures is one of the few corporate funds set up in 2000 – the heady days of the dot.com bubble – to be celebrating its 10th anniversary this year. Diana Noble, a former partner at Schroder Ventures (now Permira), was persuaded to lead it and first to join her was Tony Askew. Kevin Brown followed as a principal and was promoted to partner the next year. Noble stepped down as managing partner at the end of 2004 to join the William J Clinton Foundation and Askew took the reins. The three of them discussed with editor James Mawson in last month’s issue how the venturing team was originally architected and, in this second article, Reed Elsevier Ventures’ approach to investing.