US-based digital media company Eventful has been acquired by CBS Local Media, a subsidiary of broadcaster CBS, for an undisclosed sum, providing an exit to telecommunications company Telefonica.
Eventful operates a global events website that enables users to promote and track event listings from concerts and films to sporting events. The site also has a ‘Demand it!’ feature, through which users can campaign to encourage an event to come to their area.
Eventful secured $10m in a series C round in 2008 that featured Telefonica, Draper Fisher Juvetson (DFJ) and Bay Partners, after raising $7.5m in series B funding from Bay Partners, DFJ and private investors in 2006. It received $2.1m in a series A round led by DFJ in 2005.