US-based employee engagement and performance software provider Centrical completed a $32m funding round yesterday Intel Capital, the corporate venturing arm of semiconductor technology producer Intel.
Venture capital firm Jerusalem Venture Partners (JVP) co-led the round, which included Citi Ventures, the VC subsidiary of financial services firm Citi, and online lending marketplace CreditEase Israel Innovation Fund (CE Ventures), as well as La Maison Compagnie d’Investissment, C4 Ventures, Aleph and 2B Angels.
Formerly known as GamEffective, Centrical provides software for businesses that supports employee engagement and productivity enhancement, utilising coaching tools, gamification techniques and artificial intelligence technology.
The company had raised $13m in a November 2019 round led by Aleph and backed by JVP, La Maison and 2B Angels, following $11m in series B funding from JVP, La Maison, 2B Angels, CE Ventures, Lipman, Chomski, Eshbol Ventures and private investor Yaniv Tal the previous year.
Centrical had secured $7m from analytics technology provider Verint, CE Ventures, JVP, 2B Angels, Shaked Ventures and Lipman in 2016.
Verint led the company’s $3m series A round in 2015, investing with 2B Angels, Shaked Ventures, Lipman, Chomski and undisclosed existing backers, after 2B Angels and Shaked Ventures had co-led its $1m seed round the year before.