CircleUp, a US-based fundraising platform backed by Google’s holding company Alphabet, raised $30m in a series C round led by venture capital fund Collaborative Fund yesterday.
The round also featured investment firm Rose Park Advisors and VC firms Union Square Ventures, Canaan Partners and Maveron Ventures, as well as assorted angel investors.
CircleUp connects investors with a minimum annual income of $200,000 or a net worth of $1m to businesses that are too small to generate interest from private equity and venture capital firms.
To date, CircleUp has helped 126 companies raise a total of more than $145m. The series C round will support an expansion of its product and data teams.
CircleUp previously obtained $14m in a series B round led by Canaan Partners in April 2014 that included Alphabet subsidiary Google Ventures, Maveron, Union Square, Rose Park, TriplePoint Capital and various angel investors.
Union Square led the company’s $7.5m series A round in 2013, which also featured Google Ventures, Rose Park, Maveron and David Topper. Maveron, TriplePoint and several individual investors backed a $1.5m seed round in 2012.