Act-On Software, a US-based provider of online marketing services backed by computer equipment maker Cisco, has raised $10m in its series C round.
Alongside Cisco in the C round are venture capital firms Trinity Ventures, US Venture Partners, Voyager Capital, while Stanford Management Company, which invests and manages Stanford University’s endowment and other financial assets, has been a prior investor.
Act-On raised $4m in November’s B round and uses so-called crowd-sourcing to suggest ways to improve marketing for its clients.