US-based digital marketing technology company Tealium closed its series E round yesterday following an extension provided by Citi Ventures, the corporate venturing division of financial services firm Citigroup.
The size of the extension has not been disclosed. Tealium received a $35m first tranche in September 2016 backed by Presidio Ventures, an investment subsidiary of conglomerate Sumitomo, Georgian Partners, Bain Capital Ventures, Battery Ventures, Tenaya Capital and Silver Lake Waterman.
Incorporated in 2008, Tealium’s platform enables companies to collect real-time information about customers across web, mobile, offline and internet of things devices through a unified interface. That data is then used to target users with personalised campaigns.
The company will put the cash towards continued development, marketing intelligence and accelerated product integrations with additional sources. Tealium also aims to expand further internationally.
Tealium previously obtained $30.7m in a series D round led by Georgian Partners, with participation from Presidio Ventures, Bain Capital Ventures, Battery Ventures and Tenaya Capital.
Tealium has now raised more than $112m to date, including $15.6m in a Tenaya-led series C round in 2013 that also included Presidio and Battery.