Cogito, a US-based call centre analytics software developer, has raised $25m of funding from investors including enterprise software provider Salesforce, which invested through its corporate venturing vehicle, Salesforce Ventures.
Goldman Sachs Growth Equity, a subsidiary of investment bank Goldman Sachs, led the round, which included undisclosed new and existing investors.
Spun out of Massachusetts Institute of Technology in 2007, Cogito provides in-call behavioural guidance for call centre agents through an artificial intelligence and behavioural analytics-equipped software platform.
The company plans to use the cash injection to expand its go-to-market capabilities and step up product development. It received $20m in a September 2019 round featuring insurer New York Life’s corporate venturing arm New York Life Ventures, as well as Salesforce Ventures and Goldman Sachs Growth Equity.
Salesforce Ventures and Goldman Sachs Growth Equity had joined Hearst Ventures, the investment subsidiary of media group Hearst, in addition to Battery Ventures and OpenView Venture Partners, in Cogito’s $45m series C round nine months earlier.
The company picked up $15m in a November 2016 series B round led by OpenView and backed by Salesforce Ventures and Romulus Capital, six months after raising $1m from unnamed investors, according to a regulatory filing.
Salesforce Ventures also invested in a $5.5m series A round for the company that was led by Romulus Capital in 2015, after it had secured $1m in seed funding the year before.