US-based machine intelligence technology developer CognitiveScale has secured $15m from investors including financial services firm USAA, software provider Microsoft and chipmaker Intel.
The round also featured Norwest Venture Partners and Westly Group, with Intel and Microsoft contributing through their respective corporate venturing units, Intel Capital and Microsoft Ventures.
CognitiveScale produces augmented intelligence software products for use in industries such as healthcare, commerce and financial services. It will use the capital to improve its lead products: customer experience analysis platform Engage and employee analysis software Amplify.
USAA will use the company’s CognitiveScale Financial Services software to help it get detailed data about its 12 million members with a bid to strengthening customer engagement.
Nathan McKinley, USAA’s head of corporate development, said: “USAA has a long history of using emerging technologies to develop innovative ways to serve our members.
“Our work with CognitiveScale allows us to support such innovation through our investment while also leveraging the AI products they have today to find ways to better serve our members.”
CognitiveScale said in a statement it has now raised $50m since it was founded in 2013. It closed a $25m series B round featuring Microsoft Ventures, Intel Capital, computing equipment producer IBM and Norwest Venture Partners in October 2016.