Collective Media, a US-based advertising and advertising technology company, is reported to have raised $20m in new equity led by Cox Media Group, a digital media and marketing subsidiary of communications, media and automotive services company Cox Enterprises. Other investors included Samsung Ventures, the venture capital division of South Korean conglomerate Samsung, and financial investor Accel Partners. Collective Media is also reported to have raised $30m in debt financing from Comerica Bank.
Previously, Collective Media raised $20m in April 2009 and has raised $44.9m in total.