US-based marketing technology Integrate received $8m in series D funding on Wednesday from investors including mass media companies Liberty Global and Comcast, the latter through its Comcast Ventures unit.
Private equity firm Iron Gate Capital led the round, which also featured venture capital firms Foundry Group and Forte Ventures as well as Chestnut Street Ventures, a fund that invests in University of Pennsylvania alumni, venture studio High Alpha Capital and assorted private investors.
Integrate provides what it calls demand orchestration software, which works with a company’s existing customer relationship management systems, automated bid managers and predictive marketing software to helps marketers automate their demand marketing efforts.
The round increased Integrate’s overall funding to $35m since it was founded in 2010, the company said in a press release. Comcast Ventures and Liberty Global first invested as part of a series B round also backed by Foundry Group that closed at $18m in 2013.
Jeremy Bloom, founder and CEO of Integrate, said: “The relentless focus [business-to-business] marketers must place on building the top of the funnel is driving more value in the sales pipeline.
“Integrate’s latest fundraise ensures we continue to innovate our offering and further invest in our customers’ success.”