Perfect Market, a US-based provider of traffic and content optimization services for web publishers, has raised $9m in its series D round from a consortium led by Comcast Interactive Capital, the corporate venturing unit of cable company Comcast.
Comcast, which is posting David Horowitz on to the portfolio company’s board, is following media peer Tribune in backing Perfect Market after becoming a user of its services. Tribune led Perfect Market’s $6m series C round in March from a consortium including incubator Idealab and venture capital firms Rustic Canyon Partners and Trinity Ventures. All of this C round consortium reinvested in the latest $9m funding, which takes Perfect Market’s total since launch to $28.1m.
Dan Kazan, Tribune’s senior vice-president of corporate development, joined Perfect Market’s board last year and said at the time: "The company has developed an innovative solution to a problem faced by most publishers with a presence on the web – how to generate more revenue from their online content."
Perfect Market evaluates the archives of large news organisations to determine which pieces of its older content might be most profitably brought to the surface — and paired with ads.