US-based mass media group Comcast NBCUniversal launched a sports technology-themed startup accelerator called SportsTech on Tuesday and began accepting applications to the 12-week initiative.
Early-stage developers of technologies encompassing areas such as sports betting, smart stadiums and fan engagement can submit their candidacies by May 15, 2020.
Startup accelerator manager Boomtown Accelerators will run SportsTech, which will select up to 10 finalists. It will be located at entertainment complex The Battery at Truist Park in Atlanta, in the state of Georgia, and will begin operations in August.
Comcast and Boomtown will require each startup to provide at least 6% of equity in exchange for $50,000 of funding and $1.7m in additional benefits.
Jenna Kurath, vice-president of startup partner development of Comcast Cable, said: “SportsTech will provide the curriculum and platform for founders to develop their ideas while obtaining mentorship from leaders in multiple sports, enabling them to further deploy their technologies to dramatically improve sports experiences for athletes and audiences alike.”
