BrightRoll, a US-based provider of digital video advertising services, has raised $30m in its series D round from a consortium including Comerica Bank, which normally provides venture debt.
Venture capital firms Trident Capital, which led the equity financing, True Ventures, Scale Venture Partners and Adams Street Partners all participated in the syndicate. Scale had led Brightroll’s previous $10m C round in February 2010, following previous $6m in funding..
GCA Savvian served as financial adviser to BrightRoll in this transaction.