Contently, a US-based platform for journalists and publishers to broker stories, has raised $2m from a consortium including Consigliere Brand Capital, which offers marketing and has an investment fund joint venture with the fragrance entrepreneurs behind Zig Capital.
Also in the round were venture capital firm FF Venture Capital and angel investors Scott Belsky and Dharmesh Shah.
Contently, which went through the TechStars program this summer, previously raised a $335000 debt in June, according to its regulatory filing.
There is increased focus on digital journalism, with New York Times operating its beta620 laboratory. Last month, Digital First Media, a US-based news provider backed by hedge fund Alden Global Capital, set up Digital First Ventures as an incubator to build technology start-up companies focused on content, advertising and audience development.
Jonathan Cooper, vice-president at Digital, said investments in other external start-ups would follow.
And Philadelphia News Network said its incubator, Project Liberty, would be managed by non-profit Ben Franklin Technology Partners and funded by $250,000 from the philanthropic Knight Foundation, according to news provider GigaOm.
The first three companies in Project Liberty are: Cloudmine, ElectNext and SnipSnap.