US-based website analytics platform developer ContentSquare closed a $500m series E round led by internet and telecommunications firm SoftBank’s Vision Fund 2 yesterday at a $2.8bn valuation.
BPIfrance, Canaan, Eurazeo, Highland Europe, KKR and funds and accounts managed by BlackRock filled out the equity investors, while Sapiance Capital supplied debt financing.
Founded in France in 2012, ContentSquare has built software designed to help enterprise users analyse their customers’ digital behaviours in a bid to increase brand loyalty. Its client base includes some 700 enterprise users across 25 countries.
The company now has additional locations in the US cities of New York and San Francisco as well as the UK, Germany, Israel and Japan. The cash will be used to improve its technology, consolidate its presence in Europe and the US, enter new markets across Asia and explore mergers and acquisitions.
Michel Combes, president of SoftBank Group International, has joined ContentSquare’s board of directors in connection with the deal. SoftBank will provide its network in Asia to support its expansion plans in the region.
ContentSquare has secured approximately $810m in funding in total, having most recently closed a $190m series D round in May 2020 led by BlackRock’s Private Equity Partners unit that also featured existing shareholders BPIfrance, Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR.
Eurazeo had previously led a $60m series C round for the company in early 2019, investing alongside Highland Europe, Canaan and H14.
ContentSquare had already raised $42m in a series B round led by Canaan in 2018 with contributions from Highland Europe, Eurazeo and H14, after Highland Europe had led a $20m in a series A round two years before that included angel investors from Seed4soft.
