Israel-based behavioural analytics technology developer CoolaData raised $5.6m yesterday in a round featuring Salesforce Ventures, the strategic investment arm of cloud computing company Salesforce.com.
The participants also included 83North and Carmel Ventures, the two firms that co-led CoolaData’s $7.4m series A round in 2013, and angel investment fund Teec Angel Fund.
CoolaData has built a cloud-based behavioural analytics platform that businesses can use to analyse user behaviour across a variety of channels. Its software complements Salesforce’s analytics offering, Salesforce Wave Analytics.
Tomer Benmoshe, chief executive of CoolaData, said: “This new funding will fuel CoolaData’s growth, and our ability to reach online businesses, providing deep understanding of user behaviour.
“Our goal is to enable the product and marketing teams of our customers to obtain instant answers on a vast amount of behavioural data.”
The company will use the capital influx to accelerate global growth and expand into internet-of-things and enterprise applications.