US-based customer management software provider Copper has increased its series C round to more than $68m, securing a $15m extension featuring internet and technology group Alphabet, VentureBeat has reported.
Alphabet invested through its GV unit, alongside venture capital firms Norwest Venture Partners (NVP) and True Ventures. It adds to a $53m first tranche led by NVP and backed by GV, True Ventures, Industry Ventures, Next World Capital and Storm Ventures that closed in 2017.
Founded in 2013 as ProsperWorks, Copper has built a customer relationship management (CRM) platform that helps finance, marketing and sales teams automate tasks and organise contacts, files and emails.
Bloomberg Beta, the early-stage investment arm of media company Bloomberg, joined CrunchFund and assorted angel investors in the company’s $2.5m seed round in 2013, and returned for a $7.5m series A round that included True Ventures two years later.
Copper subsequently raised $24m in a 2016 series B round led by Next World Capital that included technology consultancy Devoteam, True Ventures, Storm Ventures, Industry Ventures and several private investors.