ActionX, a US-based mobile commerce platform for acquiring and retargeting customers, has been acquired by media and technology company Xaxis for an undisclosed amount.
In 2013, media conglomerate SoftBank, telecommunications company Verizon’s corporate venturing division Verizon Ventures, and media company AOL’s corporate venturing unit AOL Ventures, backed a $5m series A round for ActionX.
Lerer Ventures, Golden Venture Partners and a range of angel investors also participated in that series A round.
ActionX’s technology will now be integrated into Xaxis’ product offering but will remain under the leadership of its current management team.