US-based media company Cox Media Group has helped iHigh, a US-based youth television platform and online network, raise $11.7m.
The company said Cox’s investment valued it at $60M.
iHigh allows organisations to broadcast content to PCs, smartphones, tablets, and any other Internet-connected device.
Doug Franklin, president, Cox Media Group, said: "This strategic investment in iHigh is a long-term opportunity for Cox Media Group, and aligns with our mission of creating scalable content and advertising services businesses. We believe iHigh’s solutions – giving audiences the ability to watch any event live over desktops, tablets or smartphones – are uniquely designed to help organizations reach a devoted and distributed fan base, while giving advertisers a highly targeted and hyper-local approach to reaching their customers. We’re looking forward to growing with iHigh, reaching new markets and expanding opportunities for dedicated fans and advertisers alike."