Criteo, a France-based advertising technology company backed by Softbank Capital, the corporate venturing unit of Japan-based Softbank Corporation, began trading on Nasdaq on 30 October. Its initial public offering was priced at $31 per share, twice raised from prospective price ranges of $23-$26 per share and then $27-$29 per share.
The company sold 8.08 million shares, raising $250.6m and closing the first day of trading at $35.39 per share, at a valuation of over $2bn
Criteo specializes in performance display advertising, in particular the the re-targeting of online customers on different websites from that which they first visited,.
Bob Greifeld, chief executive officer of NASDAQ OMX, said: “Criteo enables e-commerce companies to effectively engage and convert consumers across all devices by leveraging insights from observing billions of dollars of sales events.”
J.P. Morgan, Deutsche Bank Securities and Jefferies served as lead underwriters.
Criteo was founded in Paris by Jean-Baptiste Rudelle in 2005