Television production company Hit Big has launched its Skin in the game website, as it looks to raise $2.5m in an effort to popularise corporate venturing.
The production company has secured $500,000 of its planned fundraising from one undisclosed corporation, as it looks to bring corporate venturing to television next year.
The company led by Nicole Loftus says it will be “celebrating corporate venture” and Loftus has outlined why she wants to do so in a TedX talk, “How something you do every day gets $2.5 trillion to entrepreneurs”.
In the talk Loftus outlines how she was inspired to start the company after hearing Bill Clinton say in a talk that were the $2.5 trillion in cash on corporate balance sheets invested in venture capital, this could “end unemployment”.
Loftus calls in the video for consumers to direct their consumer spending based on which corporations invest in venture capital. She said: “Choose the brands that choose entrepreneurs. Let the brands know you are buying the products as a celebration of what they do for all of us every day. Choose the brands that choose venture and I know the corporations that when they see their venturing directly impacts consumer spending, you can bet they will write more cheques.”