Many CVCs claim to have a high-minded mission – whether that’s saving the planet from climate change, or humanity from disease. And then there is Convivialité Ventures, the CVC unit of Pernod Ricard — who just wants you to have a good time.
As one of Stéphane Longuet’s friends put it, it’s a “fund funding fun.” The managing director of Convivialité joins me on the podcast to talk about how that works in practice.
With a portfolio boasting everything from drinks brands and game streaming platforms, to activity booking and delivery services, the unit takes a broad view of what it means to bring people together, and what settings that can be done in.
The pandemic created a shift to socialising more in the home, and while people have revelled since lockdowns ended, there has been something of a decentralisation of social spaces. For an investor, this brings a number of opportunities.
We talk about what those opportunities look like, what it’s like to be a standard-bearer for investing in fun, and the impact that a higher consumer demand for health and sustainability have meant for the sector, and more.
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