Anagog, an Israel-based provider of handset tracking software, has raised an amount of series B funding reported by Calcalist to be $10m, from investors including automotive manufacturer Daimler.
The funding represented the first tranche of the round and was co-led by Daimler and venture capital fund Mizmaa Ventures. Anagog and Daimler already had a collaboration agreement in place to explore potential synergies between their businesses.
Founded in 2010, Anagog produces machine learning-based mobile phone sensor software that tracks a handset’s status, location and context to determine the user’s mobility status. It can recognise when a user is driving, potentially prompting the handset to cease distractive functions.
Signal component manufacturer GigOptix had led a series A round of undisclosed size for Anagog in 2016 that included undisclosed existing investors. It followed $1m in seed capital from angel investors including Yos Shiran, Dan Vilensky and Avi Shechter in 2014.
Sabine Scheunert, vice-president of digital and IT for marketing and sales at Daimler subsidiary Mercedes-Benz Cars, said: “We improve every digital touchpoint in the mobility behaviour of our customers and thus increase the independence of our customers.”