Market research provider Ipsos has co-led a RMB120m ($17m) series B-plus round for China-based digitisation services provider DataStory with Guangzhou Shengsong Asset Management, Pandaily reported yesterday.
Founded in 2014, DataStory leverages big data systems to analyse a customer’s operations in order to find ways of making their business more efficient through the use of intelligent digital technology.
The company intends to channel the funding into business growth and research and development, particularly in areas such as natural language processing and knowledge graphs.
In the longer term, DataStory intends to expand from fast-moving consumer products like cosmetics, food and beverages into more durable items such as cars or home appliances. It has not revealed details of earlier funding.
