AAA Decibel ushers in Sherman for adviser role

Decibel ushers in Sherman for adviser role

Decibel, the US-based venture capital firm backed by networking technology provider Cisco, has hired Richard Sherman as an adviser.

Sherman was a founding contributor to digital media platform The Players’ Tribune and an investor and adviser for sports drink supplier BA Sports Nutrition, but is best known for his career as a Super Bowl-winning cornerback for American football franchise the San Francisco 49ers.

Cisco launched Decibel in April 2019 and it focuses on North America-based enterprise technology developers, investing at seed to series A stage. It is headed by founding partner Jon Sakoda, previously a partner at VC firm New Enterprise Associates.

Decibel has tasked Sherman with advising its portfolio companies, leveraging his professional athletic leadership to help them build their teams.

Sherman said: “I have already had a chance to work with a few of the Decibel companies and I am humbly learning as much from them as they are from me. I have found that there are a lot of commonalities in how early founding teams have to learn how to adapt, compete and win.”

Photo of Richard Sherman courtesy of Decibel.

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