Shopping mall operators Simon Property Group, General Growth Properties, Macerich, and Westfield, as well as existing investors Upfront Ventures, RPM Ventures and others, have invested $4.5m in a second tranche of series A funding for same-day retail goods delivery service Deliv.
The latest investment follows a $6.85m funding round closed in 2013 from Upfront Ventures, RPM Ventures, Redpoint Ventures, Trinity Ventures, Operators Fund, and PivotNorth Capital.
Deliv operates through a delivery model that usies crowdsourced delivery personnel and an intelligent technology platform to proivde same-day delivery from online retailers and brick-and-mortar shops. The new capital will be used to scale operations and accelerate Deliv’s expansion.
Upfront and RPM Ventures have extensive experience in retail, with funded retailers including Costco, Office Depot, Starbucks and Ulta.